The determination of basic long-term goals and objectives of enterprise

The determination of basic long-term goals and objectives of enterprise INTRODUCTION Alfred Chandler a business strategy theorist in the area of business defines strategy as The determination of the basic, long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for these goals (Chandler, 1962:13). By White (2004) in a simple definition says Strategy is regarded as a unifying idea which links purpose and action. In that case strategy combines the communication of human goals and the organisation of human activity to achieve those goals. The concept of strategies business organization provides the means for it to generate income and competitive advantage by the persistent development and bringing new products into the market. For companies to be in competitive advantage it has to focus on meeting and supplying products to meet the rapid changing needs of the customers (White,2004) .This proves the reason companies give the idea of new product introduction (NPI) appropriate consideration. New Product Introduction is a project without a guaranteed success but yet an expensive one. The company has to consider the market in which they are competing, the nature of the competition and how their capabilities will enable their products to be successful (White,2004). New Production Introduction generally entails innovation, that involves the modification of an existing product. Innovation is an essential accepts of all New Product Introduction projects and it involves a lot risk taking. New Product Introduction entails creativity, experimentations and analysis, that require a huge amount of finance (Baker and Hart 2007; Allen and Hamilton 1968). In order ways, to achieve a high successful rate in New Product Introduction, we have to manage innovation properly. The New Product Introduction in companies has to adopt a good strategy for the company to achieve a corporate strategic objective. The help of good corporate strategy facilitates the New Product Introduction strategy for an organized business performance (Baker and Hart 2007). A companys organized business strategy entails high creativity of innovation and technological drive with risk engagement. The relationship between NPI strategies and business performance was identified by Copper (2001) with the three points of business new products performance which are; High-quality new product process Resource commitment New product strategy Cooper (2004) establishes that business performance is directly proportional to the introduction of new product performance which is dependent on the strategy employed. Here are list of New Product Introduction strategies that a company could use: The Differentiated Strategy: Differentiated strategy is the process that involves market aggressiveness, high technological approach, and quality price. This Strategy involves a percentage of 15.6% of manufacturing companies. In this strategy the companies are liable to maximize their competitive advantage in the market. Differentiated strategy is said to have a brilliant success rate (Anderson and Smith 2010). The Low Budget, Conservative Strategy: Companies that adopt this strategy usually favour a low RD budget and undifferentiated products (Anderson and Smith 2009). The Technology-push Strategy: The strategy here is pre-occupied with technological development and they lose focus of their market demands. Here, their success rate is fairly average. This strategy is mostly seen within the dot-com companies mostly in the late 90s (Anderson and Smith 2010). High-budget diverse Strategy: High-budget diverse strategy is considered as a high, and unfocussed RD budget. The strategy is related to the technology-push strategy. The Not-in-the-game Strategy: The Not-in-the-game strategy has a careful, favouring low risk, low technology products. Its goal is attained by low product performance. It is concluded that the differentiated strategy provides the most excellent business performance in the market (Anderson and Smith 2010). COMPANY BACKGROUD The Coca-Cola Company is the worlds largest beverage company refreshing consumers with more than 500 sparkling and still brands. Along with coca-cola, recongized as the worlds most valuable brands, including Diet coke, fanta, sprite, coca-cola zero, vitamins water, Powerade minute maid, simply and Georgia coffee. Globally, we are the number 1 provider of sparking beverages, juice and juice drinks and ready-to-drink teas and coffees. COCA-COLA CHINA Coca-Cola China is one of the most well known international brands in china, with a leading position in the soft drinks market. Since re-entering china in 1979, coca-cola has invested more than US$ 2 billion in the local market. By the end of October 2009, china business unit has established a total of 39 bottling plants. MARKET, COMPETITORS AND CUSTOMERS The beverage market is a very competitive one, due to the low barriers to entry, also the tendency of replication is high and the rate of changing trend because of the switch in customer feedback on a exact product is high. NPI STRATEGY The NPI strategy coca-cola used was the differentiated strategy. The new products are brought into the market by knowing what the customer wants in a specific time and place, which enhances a target market. New products could be accomplished by the process of market trend and recognition of a market place. The success rate of a product is achieved by the market target (Graham et al, 1993). The improvement of the new ultra-light bottle is the peak of its size in the Chinese beverage market and has reduced the carbon footprint by 30%. Thereby helping it be an environmentally friendly in the terms of the global green effect, the bottle is designed in a way that it can be simply be twisted and compressed after consumption, in that process it saves more than 70% of the space needed while the bottle makes it way to recycling(Coca-cola, 2010) Shown in Fig 1 is the sustainable packagin Fig 1: Shown is a sustainable packaging MARKET RESEARCH AND PRODUCT CONCEPTS Trott. P(2005) says that new product strategy is part of a web of strategies. It is linked to, and its objectives are derived from, marketing strategy, technology strategy and the overall strategy. During a general market research, coca-cola discovered a target market, within which the consumers required their beverages in bottles no longer in plastic bottles. At the moment, ultra-thin classic contour glass bottle are in demand in the market. The ultra glass bottle has found a clear product idea. PRODUCT DESIGN The new ultra glass bottles are small but still contain the same content. The bottles are 40% stronger, 20 percent lighter and 10 percent less expensive than the traditional contour bottles. The challenges of the new ultra glass bottle were packaged to step up innovation in soft drinks. Packaging to bring the latest technology. PRODUCT LAUNCH The new ultra glass bottle was launched in 2000. DIAGRAMOF THE PRODUCT RESULTS Trott, P(2005) says a successful brand combines an effective product, distinctive identity and added value as perceived by customers. Coca-cola china undertook a sustainable packaging rest analysis with its bottling partners to inform new packing solution. We have reduced the glass we use in our packaging by approximately 11,000 tons by adopting ultra glass technology through responsible manufacturing and redesign efforts. CONCLUSION Coca-Cola company china was established to gain competitive advantage and boost their business performance. The author carefully analysed the strategy used in coca-cola for the new production introduction was successful and it was market intensive. According to Miles and Snow the business strategy used by coca-cola was the Defenders. Coca-cola did not only invest in RD and the market research respectively, their strategy path was focused. In the sense that the direction or flow of the decision making were in line with the clearly defined product, target market, processes and resources needed. RECOMMENDATION Before developing an NPI strategy, take into consideration the companys capabilities and most importantly the overall corporate strategy of the company. The use of a product innovation character, said by Crawford (1997:65) as a document that gives the conditions under which an organisation will operate, will be of great benefit to company, because it specifies the objective to be achieved.

Bsn vs Associate Degree in Nursing Essay

Nursing is a knowledge based discipline, which focuses on the wholeness of human being. (Faucett, 1933. ) As per definition nurses are playing great role in modern medicine, either with an associate degree or as bachelor of nursing degree. Both, with the same licensure, the Registered Nurse. Nurse. The Associate dDegree nNurse(ADN) takes a shorter path of two years where the BSN takes longer one with 4 years of education to complete the degree. When we compare the data collected by various groups of nursing professionals, it is evident that the mortality rate, medication errors and patient outcomes are largely improved with high number of BSN onboard. The ADNAssociate degree nurse program was introduced to minimize the nursing shortage during post, second world warSecond World War. Even though The Goldmark report in 1923 recommended that the entry level of education for professional practice as a registered nurse should be a bachelorBachelor of Science in nursing (BSN), the new Associate degree nurse programs, gained much popularity among health care settings, and continuesprograms, gained much popularity among health care settings, and continue even today. Associate degree nursing programs are more to task oriented, where BSN program is based on theory and research. The needs of patients are changing on a daily basis, the need for higher education for nurses is in great demand.. Nurses are advocates of patient population, so be prepared to have the knowledge to help them, in preventive medicine, risk reduction, disease management, public health and over all provide a safe environment as per Nightingales theory of environment. When you compare work of an associate degree nurse with a BSN on a daily basis you could see the differences of approaches between associate degree nurse and a BSN. In this author’s experience, an associate degree nurse is well oriented to practical side of nursing, which is well evidenced. When comes to a patient with MRSA infection of an amputated limp site, the Associate degree nurse, is quick to get the patient pain meds, help with positioning, dressing changes, and maintains a clean environment, maintains contact isolation and provided emotional support. Whereas the BSN is there to teach the patient and family about prevention of infection, promotion of healing by correct diet choices, increasing activity and maintain the previous activity level, and prevent progression of infection and further loss. Also coordinated the care with dietary, physical therapy, occupational therapy, social services and case management services etc, thus provided the patient a smooth transition to the new life as a right above knee amputee. The BSN did investigate about the support groups, prosthesis options, family dynamics, and so on. In this situation one could clearly see the different ways of an associate nurse in their scope of practice vsvs. BSN performed through evidence based nursing practices. The expectation to the future of nursing is that, nurse should be capable of maintaining a patient’s over all well being, mentally, physically, socially and emotionally. One could obtain those qualities through proper education and adapting multiple ways of thinking. The ability of clinical reasoning is very important. The clinical picture of patient is changing, always ask yourself, why, what and how. Why the clinical picture is changing, what are the causes, and how can we correct that. For this we have to understand the metaparadigm of nursing, explained by the founders of nursing. A nurse also should have the clinical imagination, scientific and creative reasoning. The new age of nursing is characterized by a synthesis of facts and ideas that generate principles and theories. (Rogers,1994) . One could only achieve that by advancing one’s education to a higher level. Once you reach that level, the horizon is wide; you could further advance your studies to masters programs, nurse practitioner in various disciplines, go for doctorate programs etc. etc. In a study report from International Jjournal of nursingof Nursing sStudies, June 2009, headed by Dr. Kkoen Van den Heede found a major link between the number of BSN on cardiac care units and hospital mortality. Data analyzed from different countries including Canada, Belgium, Netherlands and USA. The result showed there were 4. 9 percentages fewer deaths per 1000 patients on intensive care units with higher number of nurses with BSN degree. Linda Aiken and her associates, in their Landmark study in 2003 showed a strong connection between the educational level of registered nurses and patient outcomes. Substantial survival advantage noted specially in surgical patient population. , Even as little as 10% increase in the BSN degree holders make a difference in patient death and failure to rescue by 5%. A highly educated nursing work force is essential to the future of nursing. In short, the medial world is changing, so as the patient. So it is imperative that, the nursing work force should change to meet the needs of future health care. So here the transition from associate degree nurse to BSN is much more appreciated and welcomed. Reference: -The reference page is a separate page. This is not APA format. Creating a more highly qualified nursing workforce (fact Sheet) Retrieved from http//www. aacn. nche. edu/media/factsheets/nursingwrkf. htm: Retrieved on 01/06/2012 from Creasia & Friberge, The Bridge to Professional Practice, Conceptual foundations 5th edition.

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Presidential Birth Requirements Natural Born Citizen

The presidential birth requirements in the U.S. Constitution require anyone elected  to serve as U.S. president or vice president be a natural born citizen. What that means is only those people who are U.S. citizens at birth and did not have to go through the naturalization process are eligible to serve in the highest office in the land. It does not mean that a president must have been born on U.S. soil to serve, even though there has never been a U.S. president born outside one of the 50 U.S. states. What Natural Born Means The confusion over presidential birth requirements centers on two terms: natural-born citizen and native-born citizen. Article II, Section 1 of the U.S. Constitution doesnt say anything about being a native-born citizen, but instead states: No Person except a natural born Citizen, or a Citizen of the United States, at the time of the Adoption of this Constitution, shall be eligible to the Office of President; neither shall any Person be eligible to that Office who shall not have attained to the Age of thirty five Years, and been fourteen Years a Resident within the United States. There is no similar requirement, however, to serve on the U.S. Supreme Court, in either chamber of Congress or in the presidents cabinet. Some believe the provision on presidential birth requirements was an attempt to foreign dominance of U.S. government, particularly the military and the position of commander-in-chief, which had not yet been merged with presidency at the time the Constitution was being drafted. Citizenship Status and Bloodline Most Americans believe that the term natural born citizen applies only  to someone born on American soil. That is incorrect. Citizenship is not based on geography alone; it can also be based on blood. The citizenship status of the parents can determine citizenship of a child in the United States. The term natural born citizen applies to the child of at least one parent who is an American citizen. Children whose parents are American citizens are not required to be naturalized because they are natural born citizens. Therefore, they are eligible to serve as president, even if they are born in a foreign country. The Constitutions use of the term natural born citizen is somewhat vague. The document does not actually define it. Most modern legal interpretations have concluded that you can be a natural born citizen without actually being born in one of the 50 United States. The Congressional Research Service  concluded in 2011: The weight of legal and historical authority indicates that the term natural born citizen would mean a person who is entitled to U.S. citizenship by birth or at birth, either by being born in the United States and under its jurisdiction, even those born to alien parents;  The predominant legal scholarship holds that the term natural born citizen applies, quite simply, to anyone who is a U.S. citizen at birth, or by birth, and does not have to go through the naturalization process. The  child  of parents who are U.S. citizens, regardless of whether he or she is born abroad, fits into the category under most modern interpretations. American case law also includes as natural born citizens those born in the United States and subject to its jurisdiction regardless of the citizenship status of one’s parents. It is important to note that the U.S. Supreme Court  has not weighed in specifically on this issue. Questioning Citizenship The issue of natural born citizenship has come up in more than one presidential campaign. In the 2008 presidential race Republican U.S. Senator John McCain of Arizona, the partys presidential nominee, was the subject of lawsuits challenging his eligibility because he was born in the  Panama Canal Zone, in 1936. A federal district court in California determined that  McCain would qualify as a citizen â€Å"at birth.† This means that he was a natural born citizen because he was born out of the limits and jurisdiction of the United States† to  parents who were U.S. citizens at the time. Republican U.S. Senator Ted Cruz, a Tea Party favorite who unsuccessfully sought his partys presidential nomination in 2016, was born in Calgary, Canada. Because his mother was a citizen of the United States, Cruz has maintained he also is a natural-born citizen of the United States.   In the 1968 presidential campaign, Republican George Romney faced similar questions. He was born in Mexico to parents who were born in Utah before their emigration to Mexico in the 1880s. Though they were married in Mexico in 1895, both retained U.S. citizenship. I am a natural born citizen. My parents were American citizens. I was a citizen at birth, Romney said in a written statement in his archives. Legal scholars and researchers sided with Romney at the time. There were many conspiracy theories about former President Barack Obamas place of birth. His detractors including Donald Trump, who went on to become president after Obama completed two terms, believed that he was born in Kenya rather than Hawaii. However, it wouldnt have mattered which country his mother gave birth in. She was an American citizen and that means that Obama was at birth, too.   Time to End Presidential Birth Requirements? Some critics of the natural born citizen requirement have called for a repeal of the provision and say its removal from American politics would render moot the racist and xenophobic debate over a candidates place of birth. Noah Feldman, a professor of law at Harvard University and former clerk to U.S. Supreme Court Justice David Souter, has written that repealing the natural born citizen requirement would send a strong pro-immigration message. The clause hasn’t done us any identifiable good in U.S. history. No dangerous potential candidate has been headed off by being born abroad, he wrote. But it has done a lot of harm - in the form of the birther conspiracy about Barack Obama to which Donald Trump gave life, and which hasn’t disappeared.